Hype Check: What Marketers Really Want to Know About Generative AI

Date: Nov 30, 2023 1:00 EDT (10:00PDT)

Jacklyn Alston, Digital Marketing Manager, Haggar Clothing Co.
Roman Gun, Vice President, Product - Zeta Global
Guest Speaker - Jessica Liu Principal Analyst – Forrester

Generative AI has produced a lot of hype, but has the hype translated into application among marketing leaders and practitioners? Most agree that generative AI brings equal parts opportunity and apprehension, but very few answers when it comes to the practice of marketing and the impact it will have on customer experiences.

Join our webinar as Jacklyn Alston, Digital Marketing Manager for Haggar Clothing, poses the questions marketers really want answered about generative AI to our panel of experts: Forrester Research Analyst Jessica Liu and Roman Gun, VP Product Management for Zeta Global.

They will address the questions marketers are eager to ask, including:

  • Why should I or any marketing team care about generative AI?
  • How prevalent is the use of generative AI in marketing programs today?
  • How does generative AI differ from other types of AI such as predictive AI?
  • Will generative AI be additive to my current strategy, or transformative?
  • What are the initial steps I can take towards implementing generative AI?

 Watch now 

Sponsored by Zeta Global
Zeta Global (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more effectively and efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com

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