How to Fuel Better Business Outcomes With a Clear Data Strategy

Date: Sep 10, 2020 1:00 EDT (10:00PDT)

Speakers:
Deanna Ransom, Global Head of Marketing and Marketing Services, Televerde
Meetul Shah, CEO of Demand Matrix

A clear data strategy is a competitive differentiator. It positions you to deliver the best possible solution as your organization’s needs grow and evolve. But in these uncertain times, it is vital to understand how to use data to provide better customer experiences and make informed decisions. With an intentional data strategy, we can better engage with the right audiences, predict trends and customer behaviors all while lowering risk for our business, gaining better optimization of our martech investments, and making every marketing dollar count.

Join Deanna Ransom, Global Head of Marketing and Marketing Services at Televerde, and Meetul Shah, CEO of DemandMatrix, as they discuss how to bring valuable data into focus with a well-defined data strategy.

In this webinar, you will learn how to:

  • Recognize why having a data strategy is important right now
  • Maximize data as a powerful business asset
  • Avoid pitfalls that keep marketing and sales operations teams from achieving success
  • Maximize partnerships to align data to address customer needs
  • Build a data roadmap to activate data to support the entire business

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Sponsored by Televerde