How to Create the Ultimate Marketing Plan

Date: May 11, 2017 1:00 EST (10:00PST)

Kari Seas, Owner, Seas Marketing
Bill Kent, Senior Product Marketing Manager, Act-On Software


Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target audiences?

Compelling content, martech solutions that support your strategies, reporting plans that establish and track funnel metrics and KPIs – are all critical to marketing success.  But it’s more important than ever to understand how customers make purchase decisions before you can put the right plan in action.

Join our B2B marketing experts as they explain how you can develop a great marketing plan that builds your brand, drives demand, and improves the customer experience.

Attend this webinar and learn to:

  • Map your goals to customer lifecycle stages.
  • Innovate through new channels, tactics, and content.
  • Identify the technical systems needed to support your activities.
  • Develop KPIs and reports that prove value to the C-suite.


Kari Seas, Owner, Seas Marketing
With 20-plus years of experience in B2B technology marketing – including more than 10 in executive leadership roles – Kari understands the pressures tech marketers are under and what today’s modern marketing team needs to succeed. Kari started Seas Marketing in 2016 to give tech marketing teams the relevant, pragmatic strategies and high-quality, effective content she’d expect for her own content marketing needs.

Bill Kent, Senior Product Marketing Manager, Act-On Software
Having built dozens of high-performing, strategic marketing plans for organizations large and small, Bill is passionate about helping marketers “shatter their marketing metrics.” In his current product marketing role at Act-On Software, Bill spends his time building go-to-market strategies, market intel, product messaging and positioning, strategic content, and sales enablement.

Sponsored by Act-On

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.