Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target audiences?

Compelling content, martech solutions that support your strategies, reporting plans that establish and track funnel metrics and KPIs – are all critical to marketing success.  But it’s more important than ever to understand how customers make purchase decisions before you can put the right plan in action.

Join our B2B marketing experts as they explain how you can develop a great marketing plan that builds your brand, drives demand, and improves the customer experience.

Attend this webinar and learn to:

• Map your goals to customer lifecycle stages.
• Innovate through new channels, tactics, and content.
• Identify the technical systems needed to support your activities.
• Develop KPIs and reports that prove value to the C-suite.

Speakers:

Kari Seas, Owner, Seas Marketing
With 20-plus years of experience in B2B technology marketing – including more than 10 in executive leadership roles – Kari understands the pressures tech marketers are under and what today’s modern marketing team needs to succeed. Kari started Seas Marketing in 2016 to give tech marketing teams the relevant, pragmatic strategies and high-quality, effective content she’d expect for her own content marketing needs.

Bill Kent, Senior Product Marketing Manager, Act-On Software
Having built dozens of high-performing, strategic marketing plans for organizations large and small, Bill is passionate about helping marketers “shatter their marketing metrics.” In his current product marketing role at Act-On Software, Bill spends his time building go-to-market strategies, market intel, product messaging and positioning, strategic content, and sales enablement.