How to Avoid the Digital Transformation Trap

Date: Jan 28, 2021 1:00 EDT (10:00PDT)

Speakers:
Gene De Libero, Chief Strategy Officer, GeekHive

Digital transformation promises productivity, profitability, customer satisfaction and increased speed-to-market. So why do more than 70% of digital transformation efforts fail, according to IDC?

In reality, purchasing and implementing technology doesn’t create transformative change simply because you plug it in. Successful transformation efforts start with a strong foundation: people, processes and then technology.

Join Gene De Libero, GeekHive’s Chief Strategy Officer, as he walks us through the four pillars of the Marketing Technology Transformation journey. Learn how successful CMOs align content, customer experience, data and marketing technology (martech) strategies to achieve measurable ROI.

Attend this webinar and learn:

  • Four steps to implement Marketing Technology Transformation
  • How busting up organizational silos will help you connect with your customer
  • Why people and processes before technology matter

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Sponsored by GeekHive
GeekHive is a marketing technology consultancy specializing in platform evaluation, implementation, and integration services as well as marketing technology assessment programs for mid-market to enterprise-level businesses and organizations.