Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on.
Many marketers are dragging their feet on embracing these changes – or they just don’t know how to do it. The key to success? Your marketing metadata strategy.
In this webinar, you’ll learn:
- How to track the lifecycle and performance of AI assets
- Proactive marketing measurement strategies for a privacy-centric future
- Ways to adapt to changing inputs, requirements, and regulations
Sponsored by Claravine
Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences supercharged by AI. By taking the drama out of marketing data, teams can trust their data and make confident business decisions. www.claravine.com