Bridge the Gap between Marketing and CX (Without Buying More Technology)

Date: Feb 20, 2020 1:00 EDT (10:00PDT)

Christine Crandell, President, New Business Strategies
Mark Smith, President, Kitewheel


From first touch to loyal customer, today’s consumers want to seamlessly engage with your brand across both in-person and digital channels. But how do you, as a marketer, keep pace with your organization’s growing volume of consumer data touchpoints and increasingly complex martech stack? How do you create omnichannel experiences that align best with your audience to meet them where they actually are, not where you intend for them to be? And how can you maintain data compliance in a complicated regulatory environment?

Join our journey orchestration and CX experts as they explain how to get your data systems talking to each other, so you can provide the type of seamless experiences that customers expect. You’ll hear how real-time decisioning engines are key to helping your organization interconnect data and communicate more effectively with customers.

Attend this webinar and learn:

  • How to make the right decisions in your brand experience
  • Why a cross-functional section of your organization is crucial to enact well-orchestrated experiences
  • How to discover where your customers are hitting brand roadblocks in the buyer’s journey


Christine Crandell, President, New Business Strategies
As a recognized expert in customer experience transformation and marketing strategy, Christine has created measurable value for over 100 B2B private and public companies in North America and Europe. A frequent speaker, she has published over 300 articles on strategy, customer experience, sales and marketing alignment. Christine is also the author of Sellers’ Compass®, a time-proven methodology for operationalizing customer experience by aligning corporate strategy, culture and technology.

Mark Smith, President, Kitewheel
With over 20 years of experience in analytics, marketing and CX tech companies, Mark is a leader at building, growing and managing successful companies. As Kitewheel President, he is focused on helping some of the world’s largest brands deliver excellent customer experiences by unifying the “logic” layer across their customer-facing channels.

Sponsored by Kitewheel
Kitewheel empowers the world’s largest businesses to understand and improve the consumer experience with the leading customer journey management platform. Kitewheel’s innovative Customer Journey Hub orchestrates intelligent customer journeys by unifying decisions across disparate systems, touchpoints, and technologies and provides seamless customer experiences that drive real-time revenue as well as long-term loyalty through journey analytics and orchestration. Kitewheel serves its global partner and client base from offices in Boston, New York City and London. For more information, please visit and follow Kitewheel on Twitter and LinkedIn.

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