A New Decade of Martech with Dr. Martech and Mr. Hype

Date: Feb 18, 2020 1:00 EDT (10:00PDT)

Speakers:
Scott Brinker, MarTech Conference Chair and Editor, chiefmartec.com

Welcome to the 2020s. The last decade saw the rise of the marketing technologist and the birth of a $100+ billion marketing technology industry. What does this next decade hold for the field?

We face two competing themes. One: much-needed maturing of the martech profession and vendor landscape, bringing us greater structure, stability, and discipline. The other: further martech disruption as new technologies, new regulations, and new approaches to business continue to change marketing as know it.

Can these two themes be reconciled?

Join “the godfather of martech” Scott Brinker for an unvarnished 45-minute webinar, where he will take the role of both Dr. Martech and Mr. Hype: describing practical and reasonable strategies for marketing operations and technology management with one hat; embracing the promise of exciting, new innovations with the other.

Dr. Martech will provide sound advice:

  • Rationalizing your martech stack
  • Upskilling your marketing organization
  • Complying with new regulations and security requirements

Mr. Hype will push the envelope:

  • Advancing customer engagement in voice and messaging platforms
  • Empowering citizen technologists and “marketing makers”
  • Breaking the “digital wall” with real-world touchpoints

Wil these struggling martech personas ever converge peacefully?

Register for this free webinar now and mark your calendar for Tuesday, February 18 at 1:00PM EST!

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Sponsored by Martech
Sponsored by The MarTech Conference. MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations. Our conference is perfect for the growing community of senior-level hybrid professionals who are both marketing- and tech-savvy. MarTech comes to Boston, MA October 1-3, 2018 and will be in San Jose, CA, April 3-5, 2019. Visit www.martechconf.com for more information.