3 Data-Driven Ways to Capture More Demand in Today’s Environment

Date: Sep 29, 2020 1:00 EDT (10:00PDT)

Speakers:
John Steinert, CMO, TechTarget
Kim Davis, Editorial Director, MarTech Today

In this COVID era, when relationships are primarily digital, they’re harder to initiate and grow. Everyone seems busier. Communications channels are overflowing. Right from the start, marketers must place more focus on the needs of buyers. And to do that, you need to better understand your audience out-of-the-gate. You need to be able to position your offerings more relevantly. More and more marketers are turning to new sources of behavioral insight to address these challenges.

MarTech Today’s Editorial Director Kim Davis and John Steinert, CMO of TechTarget, will discuss how relationship building has changed in the era of COVID and how intent data is playing a critical role in successfully connecting brands to real buyers.

In this webinar, we’ll dive into 3 ways that intent data at the opt-in prospect level can help you succeed in today’s landscape.

  • Evolving ABM buying group strategies
  • Expanding marketing’s role in sales enablement
  • Operationalizing data-driven personalization

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