How to Manage Large Retail PPC Campaigns: Best Practices to Solve Tactical and Organizational Challenges
Large retail organizations face unique challenges in conducting their search engine marketing programs, including managing thousands of products, SKUs and catalog pages in multiple sales environments. Effectively organizing retail PPC keywords, ad groups and campaigns is complex and frequently involves … Read more
Powerhouse Holiday Marketing Strategies for Online Retailers
This whitepaper looks at how online retailers and e-commerce sites can best get ready for the 2011 online holiday shopping season. Based on the September 29 webcast, “Powerhouse Holiday Marketing Strategies for Online Retailers,” featuring Nick Drabicky of iProspect, this … Read more
The Smarter Consumer
Who defines a brand’s identity? Ask that question twenty or so years ago and the almost universal answer would be that a company sets its own agenda in terms of brand values and attributes. Of course, the company would need … Read more
Meeting the Demands of the Smarter Consumer
Who defines a brand’s identity? Ask that question twenty or so years ago and the almost universal answer would be that a company sets its own agenda in terms of brand values and attributes. Of course, the company would need … Read more