Resource Library: White Papers


The Definitive Guide To Event ROI And Analytics

There are always new techniques and technologies to consider when it comes to event ROI. Measuring event ROI can be a challenging and complex subject, so Glisser produced this three-part guide to help you and your organization truly gain value … read more »


How to increase organic traffic with technical SEO: 11 strategies

There’s more to SEO than keyword analysis, copywriting, and click-through rates (CTR). Technical SEO is a critical piece of the organic marketing puzzle and can be a major factor when it comes to increasing organic traffic. But technical SEO strategies … read more »


How to Develop an International SEO Strategy

Enterprise organizations have long operated across borders. The challenge of doing so has always been to maintain a unified brand while functioning smoothly in varied markets. In response, corporate leaders have learned to coordinate their operations with the distinct cultures, … read more »


Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation

Date: Jun 23, 2022 1:00 EDT (10:00PDT)

Amanda Venezia, Senior Marketing Programs Manager, Conversica
Kendra Matthews Head of Product Marketing, Conversica


Nonprofit Trends Report, Fourth Edition

In their latest Nonprofit Trends Report, Salesforce surveyed 1,250 nonprofit professionals across 10 countries, surfacing four key insights: Fundraising and marketing are changing permanently Nonprofits are making changes around diversity, equity, and inclusion Virtual workplace changes are here to stay Supporting mental health … read more »


Top Tips to Boost Conversions with Personalized Site Search

It’s well known that user-friendly site search is a crucial component of a positive digital experience and can directly impact conversion rates. After all, search is the voice of the customer. However, many companies aren’t thinking about the additional benefits … read more »


Teaming up to offer improved relevance to Adobe Experience Manager

Coveo for Adobe Experience Manager offers a search replacement option that makes it easier for digital leaders and developers alike to bring AI to search.  By combining pre‑packaged machine learning models for site search, ecommerce, customer service, and the workplace, … read more »


Quick Start Guide to Modular Content

In the last few years, customer experience (CX) has become more important than ever. For nearly every company, the pressure to efficiently scale content production is immense. In fact, 81% of companies surveyed by Gartner expect to be competing mainly … read more »


5 Next-Level Strategies for QR App Marketing Success

QR codes have transformed the everyday consumer experience and are now at the forefront of app marketing. From print to in-store displays to television — QR codes are everywhere. This paper will set you on a path to QR code … read more »


How to use AI to make your PR more human

Using tech systems to sound more human? Sign me up. This guide will walk you through different ways you can use the latest AI-driven tech tools to improve the quality of your communications. Artificial intelligence can handle a lot more … read more »