State of Data 2025 Report
As artificial intelligence (AI) evolves, it is upending how media campaigns are executed, from audience segmentation and media buying to real-time optimization and performance measurement. The State of Data 2025 Report examines AI’s adoption, challenges, and opportunities across the media campaign lifecycle, … Read more
Transform Retail Experiences: Building Trust in the Age of Modern Privacy
In today’s privacy-conscious world, retailers face the dual challenge of delivering personalized experiences while building customer trust. As privacy laws evolve and consumer awareness grows, the stakes for transparency and compliance have never been higher. What you’ll learn from this … Read more
A Financial Institutions’ Guide to Consent Management
Download this eBook to: Change in the financial services sector is being driven at rapid pace due to the proliferation of AI tools, new cyber threats, and increased regulation. The significance of consent has therefore escalated, driven by stringent data … Read more
A Guide to Operationalizing First-Party Data in Marketing
As data privacy regulations continue to evolve, the ability to effectively manage, activate, and govern your first-party data is no longer optional—it’s essential. But where does your organization stand on the maturity curve? “A Guide to Operationalizing First-Party Data in … Read more
There is Money Hidden in Your Calls
Unleash the potential of AI-powered call tracking and conversation intelligence to uncover hidden revenue and elevate your marketing performance. This infographic from CallRail explores how your company can harness the power of inbound calls by automating lead scoring, simplifying data analysis, … Read more
From Conversations to Conversions
Discover how to attract more qualified leads and accelerate growth with insights from an analysis of 1.1 million leads. This report reveals the top-performing channels and high-impact keywords that drive quality traffic and maximize conversions. By listening to the voices … Read more
Building the AI Feedback Loop for PPC
It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s a catch: These tools are only … Read more
What Does The Market Research Industry Make of AI and Synthetic Data?
AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being used. A global panel … Read more
The Sitecore CMS Advantage
In today’s digital-first world, your CMS is more than just a platform—it’s the foundation of your brand’s online presence. Leading brands like Aston Martin, United Airlines, and L’Oréal rely on Sitecore CMS to deliver personalized, high-performing, and AI-powered digital experiences … Read more
State of TV Consumption
Upfronts/Newfronts are around the corner, and Emarketer reported that “US upfront/NewFront digital video ad spend will increase by 37.3% to reach $18.61 billion” — a staggering amount of money. As the industry adapts to changing viewing habits, the question remains: … Read more