Resource Library: Featured


Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget

We are entering another period of economic uncertainty. Inflation has hit a decades-long high, tech stocks are tumbling, supply chains remain snarled, and workers have not returned to the office in the same numbers since the start of the pandemic.  … Read more »


The Composable Customer Data Platform: How it supports next-gen customer experiences

Revolutionize customer experiences with a Composable Customer Data Platform (CDP) and Next Best Action (NBA) insights. In this joint white paper with Databricks, Snowplow explores the powerful concept of NBA, utilizing data and analytics to personalize customer interactions in real-time. Elevate … Read more »


The Ultimate Email Marketing Personalization Checklist

One of the differentiating factors that make email so powerful is its ability to showcase high levels of personalization. Personalization in email marketing means more than just slapping the recipient’s name in the salutation. Email marketing personalization is all about … Read more »


The Consumer Trends Index 2023: U.S. Version

The Latest U.S. Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, Brand Loyalty and the Rising Cost of Living Understanding customers and meeting them where they’re at is everything. For years, we’ve invested in the Consumer Trends Index (CTI) … Read more »


10 Tips to Optimize Your Calls to Action in Email

So you’ve inspired them to open your email and you’ve held their interest— now it’s time to point everything toward clicking. Fortunately, there’s plenty of science, best practices, and secrets of the trade to turn your subpar CTAs into powerful … Read more »


Maximize ROI and Lead Gen With This Virtual Events Marketing Formula

Date: May 16, 2023 1:00 EDT (10:00PDT)

Lisa Bennett, Executive Vice President of Marketing at Kaltura
Roi Kaufman, VP Growth, Kaltura


Content Marketing Quick Start Guide

Content – every brand needs it, but investing the time and effort can seem daunting. This expert guide details a quick process to fast track your Content Marketing Strategy and deployment, including:


Enterprise SEO Platforms: A Marketer’s Guide

The essential role of search for consumers and business buyers, combined with the increasing complexity of the SEO environment, is why marketers turn to SEO platforms to gather the data and insights they need. Read more »


The Essential Guide to Making Your Marketing Recession-Proof

You don’t have to be an economic expert to feel apprehensive about market forces. Perhaps you’re feeling the impact of inflation, the cost of groceries, or even the layoffs in the news.  In times like these, it’s possible your own … Read more »


Driving TikTok ad effectiveness

With so many brands competing for attention on TikTok, winning the “dance battle” for consumer engagement is harder than ever. If you’re looking to connect with a large, engaged audience, TikTok is the place to be. With 1B+ active users … Read more »