About Innovid
Innovid powers ad delivery, personalization, and measurement across linear, CTV, and digital for the world's largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers always-on intelligence to optimize ad investments across channels, platforms, and screens.
Resources from Innovid:
The Hitchhiker’s Guide to Converged TV Measurement
With viewers dispersed across platforms and screens, converged TV measurement innovation has exploded – arming advertisers with a way to “connect the dots” across linear, CTV, and digital video. And make no mistake about it, this is not a future … Read more
The Fundamentals of Converged TV Measurement
In today’s converged TV ecosystem there have never been more ways to reach audiences. This fragmentation has also turned the advertising industry on its head – TV strategies are no longer about programs/ratings, but rather connecting with audiences across platforms … Read more
The Future of Converged TV
Innovid and Ascendant Network surveyed hundreds of senior-level marketers to see how media and creative strategies have evolved in the age of converged TV. Here are some report highlights: 80% buy converged TV media through 1 centralized team, with the … Read more