Top 10 Tips for Optimizing Your Conversion Funnel
No matter what business you’re in, converting prospects through the marketing funnel equals revenue. Whether you want customers to download, register or buy, you want your conversion rate to be the highest it can be — conversion equals the bottom … Read more
Why Online Presentations Belong In Every Digital Content Strategy
Whether you are a professional video producer, marketer, salesperson, corporate trainer, or the head of HR, you likely feel the pressure to produce more video content. But, are your customers getting the message? Every day, you present your business to … Read more
Turn Social Intelligence Into Smart Crisis Prevention
In less than a decade crisis management has changed. In 2003, a crisis happened when the press got wind of something that reflected poorly on your company. It lived in headlines, sound bites and the odd blog or two. It … Read more
20 Marketing Trends & Predictions for 2013 & Beyond
In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to … Read more
35 Free Pre-Designed Email Templates
These HTML templates come in seven packs, each catering to different marketing messages with five separate layouts: Lead Nurturing Email Letterhead Email Landing Page with Offer Blog Newsletter Digital Magazine Newsletter
ROI of Marketing Automation
Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. They are embracing the shift from the selling process to the buying process, moving marketing from a cost center to a revenue … Read more
The Ultimate Infographic Marketing Guide
The web’s continued advancement as a visual medium has given rise to new opportunities for marketers to create content that appeals to their target audiences. Infographics have quickly risen to prominence as an ideal way for marketers to inform and … Read more
How to Easily Create Infographics using a PowerPoint Template
Infographics are becoming a popular tool that marketers use to capture the attention of their target audiences. You’ve seen them shared on blogs and social media sites — and their visual appeal is indisputable. The only question is, how do … Read more
“Why Care About Combination Clickers”
Search marketers often try to profile consumers who click on paid ads against those who prefer natural search results. But the reality is there is little discernable difference between paid and organic clickers. Your better targets are consumers who click … Read more
