Email Optimization Checklist – Capture, Convince, Close
We see new developments affecting our email marketing campaigns every year. This year brought us iPhones with larger screens, Yahoo! Mail supporting media queries and an overall renewed respect for email marketing (and so much more). In fact, according to … Read more
Buyer’s Guide: Marketing Automation Platforms
At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. Using a matrix, this white paper … Read more
Marketing Automation Checklist
There are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best. In its “The 2015 Marketing Technology … Read more
What is Marketing Automation?
This white paper reviews the basics of marketing automation. Download it to better understand what marketing automation is and how it can work for your business.
The Enterprise Guide to Marketing Technology
Today’s marketers, armed with technology that tracks every move customers make, contribute more than ever to sales and the bottom line. With so many new marketing tehnologies emerging every day, how do you know which are essential to your rold? … Read more
2016 Email Deliverability Guide For Modern Marketers
You need to orchestrate marketing messages that are relevant to preferences and behavior. Getting email delivered to the inbox is critical to this process. If you don’t pay attention to segmentation, dynamic content, and engagement, you will find a majority … Read more
Marketing Automation & Your CRM: The Dynamic Duo
Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible. Download Salesforce Pardot’s white paper to get … Read more
The Marketer’s Guide To Email Deliverability
Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes – and to protect … Read more
Best Practices for Online Registration
Most companies today have a wealth of customer information potentially available to them. Thanks to web tracking tools, data augmentation, and other technologies, marketers can know who purchased what and when, how much they spent, which pages of your website … Read more
15 Emails to Keep Clients Happy
Email templates for amicable client relations One of the most useful tools for dealing with common client situations – especially difficult ones – is to create a series of standard email templates for the different aspects of a project. … Read more
