6 Easy Steps to Pitching Marketing Automation
Every client is different, so your pitch should always be customized to fit the client’s individual needs. SharpSpring partner Blue Wheel Media has identified six simple yet important steps for effectively pitching marketing automation to clients. In this issue of … Read more
2017 Email Marketing Industry Report: What’s Driving Today’s Marketers
Marketers have to navigate an ever-changing landscape of channels, trends, and strategies to be successful – and email marketing is at the center of it all. This report from Emma asks: What do marketers care about? What are their biggest … Read more
Best Practices for Building an On-Demand Content Strategy
Date: Aug 17, 2017 1:00 EST (10:00PST)Speakers:
Mark Bornstein, Vice President, Content Marketing, ON24
The Definitive Guide to Engaging Email Marketing
Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download Marketo’s new Definitive Guide to Engaging Email, a jam packed 150+ … Read more
The Definitive Guide to Engaging Email Marketing
Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download Marketo’s new Definitive Guide to Engaging Email, a jam packed 150+ … Read more
The Definitive Guide to Marketing Automation
What Marketing Automation Does Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it … Read more
Email Deliverability Guide: Making It to the Subscriber Inbox
With an ROI of 122% email is one of the most effective marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their intended recipients. To help brands overcome the challenges that stand in the … Read more
Top 10 Considerations When Selecting a Marketing Automation Platform
You’ve decided to implement a marketing automation platform…great! This whit paper from Sharp Spring details 10 things your agency should seriously consider before signing on the dotted line. Discover 10 key questions to ask vendors, such as: Do they require … Read more
The Big Book of Ascend Ideas
We all know conversion rate optimization is a good idea. But legacy solutions like A/B testing require tons of traffic and only allow you to try a handful of ideas. AI conversion optimization is a totally different animal. It gives … Read more
User Engagement Top 100 Report: Email Marketing in E-Commerce
To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to … Read more
