The Definitive Guide to Engaging Email Marketing
Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download Marketo’s new Definitive Guide to Engaging Email, a jam packed 150+ … Read more
The Definitive Guide to Engaging Email Marketing
Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download Marketo’s new Definitive Guide to Engaging Email, a jam packed 150+ … Read more
The Definitive Guide to Marketing Automation
What Marketing Automation Does Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it … Read more
Email Deliverability Guide: Making It to the Subscriber Inbox
With an ROI of 122% email is one of the most effective marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their intended recipients. To help brands overcome the challenges that stand in the … Read more
Top 10 Considerations When Selecting a Marketing Automation Platform
You’ve decided to implement a marketing automation platform…great! This whit paper from Sharp Spring details 10 things your agency should seriously consider before signing on the dotted line. Discover 10 key questions to ask vendors, such as: Do they require … Read more
The Big Book of Ascend Ideas
We all know conversion rate optimization is a good idea. But legacy solutions like A/B testing require tons of traffic and only allow you to try a handful of ideas. AI conversion optimization is a totally different animal. It gives … Read more
User Engagement Top 100 Report: Email Marketing in E-Commerce
To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to … Read more
I have 50,000+ email subscribers…now what?
Did you know you can use your email list to generate more revenue for company without annoying or driving away your subscribers? In fact, you can monetize your email list in a way that your subscribers will actually appreciate. This … Read more
Email Optimization Checklist – Capture, Convince, Close
We see new developments affecting our email marketing campaigns every year. This year brought us iPhones with larger screens, Yahoo! Mail supporting media queries and an overall renewed respect for email marketing (and so much more). In fact, according to … Read more
Buyer’s Guide: Marketing Automation Platforms
At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. Using a matrix, this white paper … Read more
