Building Web Traffic Through Search: What Every SMB Must Know

Date: Feb 10, 2011 1:00 EST (10:00PST)

Disa Johnson, CEO, SearchReturn
Bob Angus, Senior Product Marketing Manager, VeriSign


Search marketing has become a key ingredient for driving traffic to websites. As potential customers use search engines to look for products or services, every business wants its website to show up first. The successful sites are those that use search marketing to drive trusted traffic and convert searchers into customers.

What are the basics for search marketing success? How do you build a website that will rise to the top of the list and attract your potential customer?

In this webcast, search industry veteran Disa Johnson will cover the basics of search marketing — from keywords and title tags to link-building and search-friendly copywriting. We’ll focus on search engine optimization (SEO), but will also cover the basics of pay-per-click (PPC) and the impact of social media sites.

Following Disa’s presentation, Bob Angus of Verisign will discuss the importance of building a secure site and generating trusted traffic — with tips for getting started. He’ll walk through 5 online businesses and reveal specific techniques for how they improved clicks, stayed off black lists, and boosted profits.

This is a must-attend for anyone involved with web design or development — or online marketing — for a small-to-medium sized business (SMB.)

Disa Johnson has over 10 years experience in Search Marketing and Web Services. Widely acknowledged as a top technical search-marketing expert and industry leader, Disa’s expertise helped foster the development of the search marketing industry. She has pioneered best practices and methodology since the very first days of Web search.

Sponsored by VeriSign
VeriSign Trust Services, now part of Symantec Corp. (NASDAQ: SYMC), provides solutions that allow companies and consumers to engage in trusted communications and commerce online. With more than one million web servers using VeriSign SSL certificates, an infrastructure that processes more than two billion certificate checks daily, and a logo that is seen up to 250 million times a day, the VeriSign check mark has become the most recognized symbol of trust on the Internet.