The Hitchhiker’s Guide to Converged TV Measurement
With viewers dispersed across platforms and screens, converged TV measurement innovation has exploded – arming advertisers with a way to “connect the dots” across linear, CTV, and digital video. And make no mistake about it, this is not a future … Read more
The Fundamentals of Converged TV Measurement
In today’s converged TV ecosystem there have never been more ways to reach audiences. This fragmentation has also turned the advertising industry on its head – TV strategies are no longer about programs/ratings, but rather connecting with audiences across platforms … Read more
The Future of Converged TV
Innovid and Ascendant Network surveyed hundreds of senior-level marketers to see how media and creative strategies have evolved in the age of converged TV. Here are some report highlights: 80% buy converged TV media through 1 centralized team, with the … Read more
How CTV Boosts Brand Performance for Search Experts
Date: Apr 20, 2023 1:00 EDT (10:00PDT)Speakers:
Ali Haeri,
Senior VP of Marketing at MNTN
Domain Authority is Dead: Focus on SEO Content That Ranks
Date: Apr 11, 2023 1:00 EDT (10:00PDT)Speakers:
Ryan Brock,
Chief Solution Officer, DemandJump
Create Consumer Confidence With a 360-view Content Strategy
Date: Mar 21, 2023 1:00 EDT (10:00PDT)Speakers:
Nate Holmes,
Manager, Product Marketing, Acquia
Q1 2023 Propel Media Barometer
The Propel PR Management (PRM) team studied 500,000 PR pitches its users sent during Q4 of 2022 to share a quarterly report on the state of PR pitching today. Did you know that journalist responses to PR pitches are down … Read more
Enterprise Digital Experience Platforms: A Marketer’s Guide
The challenge of integrating new technologies with CMSs, the increased digitization of business and ever-heightened customer expectations are some of the factors that have led to the rise of the digital experience platform (DXP). Read more
The Ultimate Reputation Management Guide for Financial Services
From discovery to conversion to retention, online reviews play a pivotal role in building and supporting a successful financial brand at scale. On public review platforms, customer interest, attraction, trust, and loyalty can be swiftly won or lost. With such … Read more
Q4 2022 Propel Media Barometer
The Propel PR Management (PRM) team studied over 400,000 PR pitches its users sent during Q3 of this year to share a quarterly report on the state of PR pitching today. Did you know that journalists responded to the most … Read more