The Gap Between Vision and Execution - Role, Responsibility, and Collaboration Challenges

Almost 40% of marketers say their organizations aren’t highly effective when it comes to collaborating with brand/agency counterparts to translate a marketing vision into a targeted cross-channel program. Read the findings in this report.

• 60% of brand/agency executives say their roles and responsibilities have changed significantly over the past two years.
• 48% of marketing executives say evolving brand and agency roles are making successful collaboration more difficult.