The Age of Brand, Agency & Customer Collaboration

The Gap Between Vision and Execution - Role, Responsibility, and Collaboration Challenges

Almost 40% of marketers say their organizations aren’t highly effective when it comes to collaborating with brand/agency counterparts to translate a marketing vision into a targeted cross-channel program. Read the findings in this report.

  • 60% of brand/agency executives say their roles and responsibilities have changed significantly over the past two years.
  • 48% of marketing executives say evolving brand and agency roles are making successful collaboration more difficult.


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