Informed Advertising Guide: Audience Data for Enhanced Management

A consistently relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting to know and understand these attributes is real. Much as we’d like to think we do, we often don’t know our customers well enough to successfully target the message, deliver content in context, and spark a relationship.

Check out the Informed Advertising Guide for tips to refine your strategic measures with marketing data. You’ll be able to:
• Meaningfully layer and connect data sources.
• Harness the power of ID management and look-alike modeling.
• Get the right ads in front of the right eyes.

Read case studies on how major brands are maximizing data to support personalized engagements.

Sponsored by Oracle

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