7 Ways to Use People-Based Search

People-based search lets you reach the right people at the exact moment they show intent to buy.
That’s huge.
But to get the most out of this new discipline, search marketers need to be able to reach more people and try more use cases.
In ‘7 ways to use people-based search’, LiveRamp explains how to do both – scaling people-based search to its full potential. Read it to learn:
  • Why people-based search is such a big deal
  • What it takes to scale this powerful new discipline
  • Seven different ways you can use it once you have the right data

Sponsored by LiveRamp
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. IdentityLink transforms the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company (Nasdaq: ACXM), delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.