7 Ways to Use People-Based Search

People-based search lets you reach the right people at the exact moment they show intent to buy.
That’s huge.
But to get the most out of this new discipline, search marketers need to be able to reach more people and try more use cases.
In ‘7 ways to use people-based search’, LiveRamp explains how to do both – scaling people-based search to its full potential. Read it to learn:
  • Why people-based search is such a big deal
  • What it takes to scale this powerful new discipline
  • Seven different ways you can use it once you have the right data

Sponsored by LiveRamp
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and enterprise identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases— within organizations, between brands, and across its premier global network of top- quality partners.

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