How to Supercharge Your Merchant Feed for PLAs

Date: Jul 31, 2013 1:00 EST (10:00PST)

Speakers:
Greg de Haaff, Sr. Director of Product, Adchemy

Adchemy

In a recent poll of retail search marketers, improving the quality of the merchant feed was cited as the biggest impediment to scaling Google Product Listing Ads (PLA) campaigns.

Everyone knows that compliance with Google’s merchant feed policies is a basic cost of entry into PLAs. But what does it really take to optimize your merchant feed to maximize the competitiveness of your PLAs? And can the quality of your merchant feed really make that big of a difference in your PLA campaign?

If you’re a digital marketer at an online retailer and PLAs are becoming a increasingly important part of your online marketing mix, this webcast is for you. Greg de Haaff, Sr. Director of Product Management from Adchemy, will take a closer look into how you can not only optimize, but supercharge your merchant feed for PLAs.

Join us for this webcast and learn:

  • Why your merchant feed needs to be comprehensive, and not just feature your best selling items
  • The importance of having a merchant feed that is complete
  • How and why you should enrich your merchant feed whenever possible
  • What optimizing your merchant feed for PLAs really means (hint: it’s not just about filling empty spreadsheet cells) and how the quality of your merchant feed directly impacts revenue
  • How you can start to systematically optimize your merchant feed and get ahead of your competition

    • Sponsored by Adchemy
    Adchemy is an advertising technology company that helps advertisers leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMapTM technology radically simplifies advertisers’ paid search campaigns and makes them more scalable, relevant, and profitable. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy is a rapidly growing Silicon Valley company backed by Accenture, August Capital, Mayfield Fund, and Microsoft.

Related resources: Webinars.

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