Getting the most out of your AdWord campaigns – should management take a closer look at SEM?

Date: Jan 31, 2013 1:00 EST (10:00PST)

David Roth, Vice President, Marketing, Move, Inc.
Thi Thumasathit , VP of New Business, Adchemy


Paid search is one of your most measurable and effective marketing channels. Because of this, you want to be certain you’re getting the most out of your SEM campaigns. But how can you tell if your SEM campaigns are optimized for success?

Attend this webcast and learn how you can easily self-assess the “health” of your SEM campaign. We’ll help you assess different aspects of your SEM campaign, such as:

  • Alignment with your overall marketing strategy
  • Integration with other parts of your marketing organization
  • Coverage of your target audience
  • Segmentation of your target audience and organization of your campaign
  • Ad and landing page relevance

David Roth is Vice President, Marketing at Move, Inc., parent company of and other significant real estate-focused web properties. In this capacity, Roth oversees Paid and Organic Search, Affiliate, Mobile and Social Marketing for the Company. Prior to his arrival at Move, Dave was Sr. Director of Search and Affiliate Marketing at Yahoo!, Inc.

Thi Thumasathit is VP of New Business at Adchemy, a leading provider of advertising technology for large brands and retailers.

Sponsored by Adchemy
Adchemy is an advertising technology company that helps advertisers leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMapTM technology radically simplifies advertisers’ paid search campaigns and makes them more scalable, relevant, and profitable. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy is a rapidly growing Silicon Valley company backed by Accenture, August Capital, Mayfield Fund, and Microsoft.

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