In a fast-changing environment, data standards have become a powerful lever for resilience, clarity, and performance. With standardized, reliable data, marketing teams can connect campaigns to business outcomes, optimize execution, and elevate their strategic impact—regardless of shifting conditions.
In this webinar, we’ll explore how marketing leaders are using data standards to thrive through uncertain times and changing markets. Drawing from real-world examples and historical trends, we’ll show how standardizing your marketing data empowers your team to measure ROI more precisely, reduce inefficiencies, and reallocate resources with greater confidence.
You’ll learn:
- Why marketing is often first to face cuts—and how to change that dynamic
- How data standards unlock ROI visibility and resource optimization
- Sector-specific strategies for applying data standards in volatile and stable industries
- The role of AI in managing and scaling data quality, especially under pressure
Join us to learn how a strong marketing data foundation can help you stay agile, demonstrate value, and make every campaign count.
Sponsored by Claravine
Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences supercharged by AI. By taking the drama out of marketing data, teams can trust their data and make confident business decisions. www.claravine.com