Taking advantage of local marketing is—and should be—top of mind for all marketers. Consumers increasingly search online for local products and services, and continue to purchase at brick and mortar stores. (Online retail sales, while growing, represent only 8.4% of all retail, according to Q3 2016 US Census statistics.) For marketers, it’s important to effectively deliver personalized local content to consumers, to build long-lasting and pro table relationships.
This whitepaper explores how brands can engage local consumers with personalized, relevant and meaningful website content.
Note: This whitepaper is based on a webcast from Digital Marketing Depot entitled Personalized Local Content: Frightful or Insightful. Thanks to the original contributors: Mary Bowling, Co-founder, Ignitor Digital; Brandon Fleming, SEO/SEM Marketing Manager, Protection 1/ADP; and Cynthia Sener, VP of Operations and Product, Rio SEO.
To view a recording of this webcast click here.