A brand marketer's guide for driving product discovery, engagement and advocacy.
For most brands, reaching customers in social and mobile is a strategic priority. Brand marketers need to ask themselves how to transition social and mobile consumers from product discovery to exploration, and on to the path to purchase. The key is to execute interactive campaigns within social streams.
In this whitepaper you will learn:
- How to design and execute a strategy for engaging and converting social + mobile consumers
- Why marketing in social streams is different
- Real world examples and results from consumer brands