Marketing in Social Streams

A brand marketer's guide for driving product discovery, engagement and advocacy.

For most brands, reaching customers in social and mobile is a strategic priority. Brand marketers need to ask themselves how to transition social and mobile consumers from product discovery to exploration, and on to the path to purchase. The key is to execute interactive campaigns within social streams.

In this whitepaper you will learn:

  • How to design and execute a strategy for engaging and converting social + mobile consumers
  • Why marketing in social streams is different
  • Real world examples and results from consumer brands

Sponsored by ShopIgniter
ShopIgniter’s powerful content marketing platform enables digital marketing leaders to reach and convert their social+mobile consumers. Innovative brands like Disney, GoPro, Sony Music, Lenovo, Target, Nike and Whole Foods use ShopIgniter’s platform to deliver, manage, and measure highly effective rich interactive campaigns in social streams that drive product discovery, engagement and advocacy across networks and devices. Founded in 2009, ShopIgniter is headquartered in Portland, OR.