Optimizing for Mobile Search: A checklist to improve local SEO

Date: Mar 23, 2017 1:00 EST (10:00PST)

Greg Sterling, Vice President of Strategy and Insights, Local Search Association
Damian Rollison, VP, Product, Brandify

Mobile devices now account for nearly 60% of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers?

The mobile journey zig-zags across devices from search results to social media to customer reviews. Maintaining and syndicating business listings may sound simple… but there are a lot of moving parts that need to be managed and integrated. When your local information is missing or outdated, potential customers end up clicking elsewhere.

Join our experts for an in-depth look at how to optimize your location-based marketing strategy for the fast-moving mobile consumer. We’ll provide a checklist of the many elements that go into an effective local approach, as well as practical advice for improving SEO for local pages.

Attend this webinar and learn:

  • Syndication strategies to improve voice search share.
  • Why it’s important to integrate user-generated content with local listings.
  • How to customize store locators and landing pages for mobile users.
  • Where paid search fits into a mobile/local strategy.

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Sponsored by Brandify
Brandify is the single answer to Local, connecting global brands with local consumers. Over 500 brands in over 4.5 million locations, including healthcare, finance, and retail, have been empowered by Brandify worldwide, since 1997. The company provides the multi-location digital marketing technology, services, and intelligence needed to understand consumer intent. Marketers can simplify local decisioning with actionable recommendations using its field-tested benchmarking metric, Brandscore.