Optimizing for Mobile Search: A checklist to improve local SEO

Date: Mar 23, 2017 1:00 EST (10:00PST)

Speakers:
Greg Sterling, Vice President of Strategy and Insights, Local Search Association
Damian Rollison, VP, Product, Brandify

Brandify

Mobile devices now account for nearly 60% of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers?

The mobile journey zig-zags across devices from search results to social media to customer reviews. Maintaining and syndicating business listings may sound simple… but there are a lot of moving parts that need to be managed and integrated. When your local information is missing or outdated, potential customers end up clicking elsewhere.

Join our experts for an in-depth look at how to optimize your location-based marketing strategy for the fast-moving mobile consumer. We’ll provide a checklist of the many elements that go into an effective local approach, as well as practical advice for improving SEO for local pages.

Attend this webinar and learn:

  • Syndication strategies to improve voice search share.
  • Why it’s important to integrate user-generated content with local listings.
  • How to customize store locators and landing pages for mobile users.
  • Where paid search fits into a mobile/local strategy.

Sponsored by Brandify
Brandify is the single answer to Local, connecting global brands with local consumers. Over 500 brands in over 4.5 million locations, including healthcare, finance, and retail, have been empowered by Brandify worldwide, since 1997. The company provides the multi-location digital marketing technology, services, and intelligence needed to understand consumer intent. Marketers can simplify local decisioning with actionable recommendations using its field-tested benchmarking metric, Brandscore.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.