A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets on generating leads that are never pursued. It’s a classic sales dilemma: how often do you reach out to a lead before moving on to the next one?

There’s no set formula for how often to mail or call, and over what period of time. Your marketing and sales teams may also have two different views on the most cost effective conversion process.
So how do you align your teams and optimize your efforts at reaching out and touching every lead? In this webcast, Barry Levine and Gary Gerber talk about the latest Marketing and Sales Automation software and show you how to boost sales conversion to maximize the return on every lead.

You’ll learn:

• How to align your sales and marketing efforts to save time and money
• Best practices for boosting lead conversion rates, with or without automation
• How to optimize your producers’ time spend and maximize their success
• How artificial intelligence is revolutionizing companies’ ability to engage prospects

Levine is a technology writer focusing on marketing tech and TV/Web producer who has worked in interactive media and TV since 1986, and in linear media (film, TV) for a dozen years before that. He founded and ran the Web department at Thirteen/WNET, the major PBS station in NY.

Gary Gerber is Senior Director and Head of Product Marketing at Conversica, provider of the first lead conversion software that uses an artificial intelligence persona to engage prospects in natural, two-way email conversations to qualify every single lead before turning it over to sales. Mr. Gerber brings extensive product leadership experience and is an in demand speaker an presenter.

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