About Sysomos
Eighty-five percent of the world’s top agencies have been relying on Sysomos for over a decade. Be empowered to win and keep accounts, optimize media buys and turn insights into action for your clients. The comprehensive platform enables agencies to Search, Discover, Listen, Publish, Engage and Analyze across earned, owned and paid media.
Resources from Sysomos:
The A-Z Guide to Telling Your Brand Story To, Through, and With Influencers
Sysomos put together this handy A-Z Guide on Influencer Marketing to help you navigate the search, as well as provide you with guidance on how to grow, maintain, and maximize ROI from your influencer relationships. Find the Right Influencers: Identify and build … Read more
Agency Guide: Turn your social platform into a profit engine
With the rapidly growing social media market, comes increasing budget demands – billing hours spent manually sifting for ROI metrics, researching potential campaigns and monitoring the online conversation. As clients expect more from agencies, profit margins are shrinking. The good … Read more
Social Media Myths
One of the most important aspects of creating successful social media campaigns is choosing the right social media channels. There are some common myths about individual social media platforms that may be influencing your decisions and standing in the way … Read more
How to Get Social Media Influencers Talking About You
Who are social media influencers and why are they so important? A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any other social media platform. He or she can … Read more
Inside Twitter: An In-Depth Look Inside the Twitter World
Over the past few years, Twitter’s growth has been explosive. With 255 million active users each month, and 500 million tweets sent each day, Twitter has become one of the most ubiquitous social media platforms in the world. While Twitter’s … Read more
8 Ways to Build Your Brand Using Social Media
Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers. Customers are vocal, sometimes passionate, with their likes and dislikes about the brands, products and … Read more
Turn Social Intelligence Into Smart Crisis Prevention
In less than a decade crisis management has changed. In 2003, a crisis happened when the press got wind of something that reflected poorly on your company. It lived in headlines, sound bites and the odd blog or two. It … Read more
How to Accurately Track Your Social Media Buzz
Ten years ago, marketers had to rely primarily on customer surveys and mainstream media coverage to track the buzz created by a new product launch or campaign. Social media has turned the world into a focus group and today, social … Read more
20 Social Media Resolutions for 2013
In the coming year, a company’s credible and dynamic social media presence will wield an increasing influence on brand success. Planning ahead in today’s rapidly evolving social media landscape can be challenging. It’s tough just to keep up with new … Read more
Industry Insider Report: Social Media Marketing in the Fast Food Market
Have you wondered how the fast food companies stack up in the world of social media? The “burger wars” used to be fought through traditional advertising on TV, the radio and in print, but this is no longer the case. … Read more
How to Generate Leads through the Social Web
Social media marketing offers endless opportunities for lead generation. Businesses are increasingly using social media to connect with their customers, avert crises and build reputation. Lead generation is a natural outgrowth of this activity. However, many marketers don’t know which … Read more
8 Ways to Build Your Brand Using Social Media
Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers. Customers are vocal, sometimes passionate, about what they like and dislike about the brands, products and … Read more
How to Get Social Media Influencers Talking About You
A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any of the other social media platforms. Anyone from a mom on Facebook who mentions her favorite products to a … Read more