About Sysomos


Sysomos brings business intelligence to social media, providing instant, unlimited access to all social media conversations to quickly see what's happening, why it's happening, and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, messages, boards, wikis and major news sources. Its products, MAP (Media Analysis Platform) and Heartbeat, let clients quickly discover the tone of conversations and identify sentiment by gender, age and location. Sysomos gives corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions.

Resources from Sysomos:


Turn Social Intelligence Into Smart Crisis Prevention

In less than a decade crisis management has changed. In 2003, a crisis happened when the press got wind of something that reflected poorly on your company. It lived in headlines, sound bites and the odd blog or two. It … read more »


How to Accurately Track Your Social Media Buzz

Ten years ago, marketers had to rely primarily on customer surveys and mainstream media coverage to track the buzz created by a new product launch or campaign. Social media has turned the world into a focus group and today, social … read more »


20 Social Media Resolutions for 2013

In the coming year, a company’s credible and dynamic social media presence will wield an increasing influence on brand success. Planning ahead in today’s rapidly evolving social media landscape can be challenging. It’s tough just to keep up with new … read more »


Industry Insider Report: Social Media Marketing in the Fast Food Market

Have you wondered how the fast food companies stack up in the world of social media? The “burger wars” used to be fought through traditional advertising on TV, the radio and in print, but this is no longer the case. … read more »


How to Generate Leads through the Social Web

Social media marketing offers endless opportunities for lead generation. Businesses are increasingly using social media to connect with their customers, avert crises and build reputation. Lead generation is a natural outgrowth of this activity. However, many marketers don’t know which … read more »


8 Ways to Build Your Brand Using Social Media

Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers. Customers are vocal, sometimes passionate, about what they like and dislike about the brands, products and … read more »


How to Get Social Media Influencers Talking About You

A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any of the other social media platforms. Anyone from a mom on Facebook who mentions her favorite products to a … read more »