About Quantcast

Quantcast

Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company‘s # 3 Most Innovative Company on the Web for 2010, the company is used by the top 10 media agencies in the US, the world’s largest brands and more than half of the top advertising supported publishers. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace’s most consistent and accountable audiences. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. Come Get Quantified™ at www.quantcast.com.

Resources from Quantcast:

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The Road to Viewability

In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of … read more »


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Seven Questions Every Advertiser Should Ask About Ad Performance

With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness. While putting together this white paper, Quantcast asked their clients the tough questions about their customers’ path … read more »


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The Display Advertising Playbook

Over the past few years, we’ve seen advertisers increase their display ad spend to reach more customers online where they spend the majority of their time. In an industry that is constantly innovating, we know the challenge to achieve higher performance … read more »


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Beyond Last Touch: Understanding Campaign Effectiveness

How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments? As a marketer, we know that understanding what drives customers to take action is critical … read more »


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Display Ad Clickers Are Not Your Customers

We’re all familiar with the usefulness of search engines to answer a specific or immediate need for information online. And because consumers expect to click to find what they’re looking for, click measurement is typically an effective metric for evaluating … read more »


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Beyond Last Touch: Understanding Campaign Effectiveness

Date: Feb 26, 2013 1:00 EST (10:00PST)

Speakers:
David Grant, Principal Product Manager, Quantcast
Jessie Mamey, Media Director, WebMetro


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Why Advertising Through Real-Time Bidding Needs a New Pricing Model

For decades, CPM pricing controlled how all advertising was bought and sold and how different media properties were compared. Today’s real-time advertising is a significant opportunity, which can help advertisers reach more targeted viewers, gain efficiency, and improve ROI.  Real-time bidding … read more »


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Six Things You Need to Know About Real-Time Display Advertising

At only three years of age, real-time bidding’s (RTB’s) impact on the display advertising industry has been a catalyst for amazing growth and extraordinary technical accomplishments. Yet, there is a growing sense across the industry that something’s amiss — outside … read more »