About Quantcast
Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company‘s # 3 Most Innovative Company on the Web for 2010, the company is used by the top 10 media agencies in the US, the world’s largest brands and more than half of the top advertising supported publishers. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace’s most consistent and accountable audiences. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. Come Get Quantified™ at www.quantcast.com.
Resources from Quantcast:
Display Ad Clickers Are Not Your Customers
We’re all familiar with the usefulness of search engines to answer a specific or immediate need for information online. And because consumers expect to click to find what they’re looking for, click measurement is typically an effective metric for evaluating … read more
Beyond Last Touch: Understanding Campaign Effectiveness
Date: Feb 26, 2013 1:00 EDT (10:00PDT)Speakers:
David Grant, Principal Product Manager, Quantcast
Jessie Mamey, Media Director, WebMetro
Why Advertising Through Real-Time Bidding Needs a New Pricing Model
For decades, CPM pricing controlled how all advertising was bought and sold and how different media properties were compared. Today’s real-time advertising is a significant opportunity, which can help advertisers reach more targeted viewers, gain efficiency, and improve ROI. Real-time bidding … read more
Six Things You Need to Know About Real-Time Display Advertising
At only three years of age, real-time bidding’s (RTB’s) impact on the display advertising industry has been a catalyst for amazing growth and extraordinary technical accomplishments. Yet, there is a growing sense across the industry that something’s amiss — outside … read more
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