The Enterprise Guide to Customer Intelligence

Learn about the tools you need to win in business today.

Has your business been impacted by the empowered customer? If so, then you know from firsthand experience that the “customer is in control.” In order to adjust your strategy to meet their demands, it’s critical to become familiar with the tools and tactics you can use to deepen your understanding of today’s customer.

This guide will take you through the difference between data, intelligence and insight and then dissect the primary sources of customer intelligence today:

  • Big Data
  • Social Media Analytics
  • Customer Relations Management Systems (CRM)
  • Focus groups
  • Ad-hoc surveys
  • Insight Communities

Sponsored by Vision Critical

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes. www.visioncritical.com