Search Guide for the Holidays

DoubleClick

Make the most of your holiday search initiatives

Online holiday shopping is turning into a yearly endeavor for consumers—and a yearly challenge for marketers.

We already know search can be complex. But it becomes even more complex when you consider your holiday to-do list: on top of the festivities of the season, you’re juggling fleeting promotions, updating ever-changing product inventories and revising your stale ad text—all in hopes of trying to reach fickle consumers at the moment they’re looking to buy. As a search marketer, how do you succeed in search during one of the busiest times of the year, and reach the right people with the right message, when it matters?

In this guide, we’ll outline past seasonal insights as well as current trends to help you discover how to win this holiday season with solutions that’ll let your search go faster, smarter and better than ever before.

Sponsored by DoubleClick
Built on Google infrastructure, DoubleClick™ Search makes it faster and easier to manage large search campaigns across AdWords, Microsoft adCenter and Yahoo Search Marketing. Powerful, easy-to- use workflow and reporting features save you time, while strategic bid optimization features help you improve performance. Native integration with the DoubleClick™ platform allows you to manage and track all your digital ad buys across one platform, enabling rich, cross- channel reporting and attribution.

Related resources: Advertising, Analytics, eCommerce, PPC, Retail, Search Advertising, Search Marketing, SEO, Web Analytics, White Papers.

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