No Lead Untouched: How to Boost Lead Conversion

A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets generating leads that are never pursued.

It’s a classic sales dilemma: how often do you reach out to a lead before moving on to the next one?

This whitepaper examines the latest marketing and sales automation software, showing you how to boost sales conversion, with or without automation, to maximize the return on every lead.

Note: This whitepaper is based on a webcast from Digital Marketing Depot. Thanks to the original contributors: Barry Levine, marketing technology reporter at Marketing Land, and Gary Gerber, head of product marketing at Conversica. Thanks also to Emily Fraser Voigt for preparing this whitepaper.

Sponsored by Conversica

Conversica is a high-growth technology company that provides a cloud-based artificial intelligence platform for engaging inbound leads in the sales process. Through natural, two-way email conversations, the company's automated sales assistant automatically engages, qualifies and follows up with leads to convert them into sales opportunities, freeing up salespeople to focus on closing new business.