How User Generated Content Supports the Entire Buyer Journey

In today’s world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information. Instead of seeking out brand produced content, consumers are increasingly relying on their peers to influence their buying decisions.

With this change in behavior, it is imperative to incorporate User Generated Content (UGC) at the core of your marketing strategy. If you don’t, your brand messaging will consistently be overshadowed by the viral and authentic content consumers are already sharing.

Download this white paper from Offerpop to learn how to:

  • Support the entire buying journey—from awareness to conversion—with User Generated Content
  • Utilize UGC to improve results across the entire marketing organization (digital, e-commerce, email, in-store, etc)
  • Expand your marketing strategy to fully engage your loyal customers
    and more!

Sponsored by OfferPop

Offerpop's Visual UGC Marketing SaaS platform empowers brands to encourage and leverage user generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s Visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting. The company is headquartered in New York City, with offices in London.Learn more at http://www.offerpop.com.