Comparing 3 Conversion Tracking Processes: Selecting the Right Conversion Tracking Methodology

SearchForce

Experienced online marketers know that you can’t measure what you can’t track. And with campaigns that extend across Bing, Google, and other publishers, it’s essential to be able to integrate, track, and optimize various conversion metrics to meet strategic and tactical marketing goals.

But how is a “conversion” defined? And how is it specifically tracked? Unfortunately, there’s no one answer as that can vary across all publishers. And with third-party campaign management platforms, such as SearchForce, DART, Omniture, and Google Analytics, there can be an added layer of complexity.

In this white paper, you’ll learn how various publishers and solutions providers track conversions and use cookies – so you can more accurately measure key performance indicators, improve campaign efficiency, and account for possible conversion tracking discrepancies that may arise.

Sponsored by SearchForce
Founded in 2004, SearchForce builds a customizable and scalable pay-per-click management & bid optimization platform to meet leading SEM objectives. The company’s software is used by some of the largest agencies, online advertisers and brands. SearchForce’s platform allows clients to effectively manage large-scale, online marketing campaigns across Google, Yahoo!, Bing, Facebook and a variety of other marketing channels including natural search to deliver higher returns at a lower cost, and with less work. SearchForce boasts a localized platform with support for multiple languages, time zones and currency.

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