Tag Archives: Conversion

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Four Winning PPC Strategies to Increase Your Ad’s CTR

Two of the most effective ways to learn how to create better ads are to analyze real-word ad creative, and to understand how someone with a track record of creating successful performance-oriented ad campaigns thinks about ad copy and creative. … read more »


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Comparing 3 Conversion Tracking Processes: Selecting the Right Conversion Tracking Methodology

Experienced online marketers know that you can’t measure what you can’t track. And with campaigns that extend across Bing, Google, and other publishers, it’s essential to be able to integrate, track, and optimize various conversion metrics to meet strategic and … read more »