Tying Keywords to Conversions in a ‘Not Provided’ World

Date: Feb 18, 2016 1:00 EST (10:00PST)

Russ Jones, Principal Search Scientist, Moz.com
Randy Antin, Vice President of Marketing, Jumpshot

Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet, it’s harder than ever to identify those keywords. Google’s encryption of search referral keywords means that SEOs have no visibility into natural search terms – the majority are ‘keyword not provided.’ SEMs need insight into competitive keywords that drive volume as well as revenue – but struggle to find the tools that can help.

What if you could identify and track the keywords driving traffic – and conversions? And what if you could gain insight into competitors’ most important keywords as well? Join Russ Jones and Randy Antin as they discuss ways to discover the keywords that convert.

Attend this webinar and learn how to:

  • Find and focus on keywords that convert.
  • Use keyword research tools in a ‘not provided’ world.
  • Improve your paid search results by gaining visibility into competitors’ best performing keywords.

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Sponsored by Jumpshot

Every day, consumers visit tens of millions of websites. Most marketers only have insight into one of those websites: their own. To truly understand their customers’ online lives, marketers need in-depth insight not only into their own traffic, but for the rest of the web as well. Jumpshot tracks more than 160 billion monthly clicks, helping marketers know what their customers are doing anywhere, anytime they're online.