The Top 4 Digital Challenges Facing Consumer Brands – And How to Solve Them

Date: May 30, 2019 1:00 EDT (10:00PDT)

Speakers:
Marty Weintraub, Founder, Aimclear®
Tami Strand, Field Marketing Manager, Americas, Mapp Digital

Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered to their door — from beds to laundry detergent to pet food. Digital disruptors such as Casper and Dollar Shave Club operate with ultra-fast supply chains, using digital channels to create convenient and authentic shopping experiences.

How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data collection to grow digital sales and customer loyalty?

Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win.

Attend this webinar and learn how to:

  • Drive customers to your branded online channels
  • Unify data to create more personalized digital campaigns
  • Win back customer loyalty from generic brands

Marty Weintraub, Founder, Aimclear®
Marty is an entrepreneur, author, speaker and BWCA wilderness guide. He founded Aimclear®, a marketing driven agency dominant in psychographic targeting, and winner of nine U.S. Search Awards, including “Best Large Integrated Agency” and “Best Use of Social in a Search Campaign.” He is a fixture on the international conference circuit, and has appeared in front of hundreds of international search and social marketing conference audiences.

Tami Strand, Field Marketing Manager, Americas, Mapp Digital
Tami has worked in the digital marketing industry for 10 years, gaining experience in both SaaS and brand-side demand generation. As a seasoned Field Marketing Manager, she is passionate about encouraging prospects and customers to engage on a deeper level with Mapp. In addition to spearheading marketing initiatives, she is also involved in advancing opportunities through the sales pipeline and sales enablement.

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Sponsored by Mapp

Mapp helps companies break away from the pack – without breaking the bank. Mapp Cloud is a badass digital marketing platform that combines customer acquisition and engagement into one simple platform, with built-in, cross-channel capabilities. Underlying Mapp Cloud is Mapp's native customer data platform (CDP) that enables campaigns to draw from real-time, unified customer data, so marketers can be one step ahead of their customer. Mapp also offers an email marketing platform, Mapp Empower, designed for digital agencies. Mapp is headquartered in San Diego with global offices in eight countries. They help more than 3,000 companies market smarter and achieve maximum return from their digital marketing efforts. Mapp customers include Puma, Xerox, PepsiCo, Qantas, Infinity, and Lloyds Banking Group. Learn more at www.mapp.com.