The Role of Marketing in the All-Digital World

Date: Jul 14, 2020 1:00 EDT (10:00PDT)

Speakers:
Meghan Gendelman, VP of Amer Marketing at Salesforce
Dr. Ann Marie Sastry, CEO of Amesite

Marketers exist to create demand and that is not easy in the current situation. As many tactics, channels and budgets are all changing, many of us are facing the greatest challenge of our careers. Especially for small and growing businesses, marketing is the tip of the sphere for growth. How do we make ourselves relevant during a period of uncertainty?

Join Meghan Gendelman, VP of AMER Marketing at Salesforce and Dr. Ann Marie Sastry, CEO of Amesite for a special webinar on how to make your marketing relevant in the all-digital, work-from-anywhere world. In this live discussion, we’ll cover:

  • How demand generation strategies have pivoted during these challenging times
  • How their marketing teams adjusted & what they learned along the way
  • How to better connect with your customers & stay relevant

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Sponsored by Salesforce-Pardot

Pardot, B2B marketing automation by Salesforce, offers an easy-to-use marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns.