Customer expectations are rising. Marketing technology — martech — is the key to meeting and exceeding those demands. Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed.
But it doesn’t stop there. New technologies (A.I., anyone?) are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it.
The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.
In short: Martech is marketing.
Bring your big-picture questions about this bold and vital concept to a live Q&A webinar with moderator Jen Cannon (@jenvidetta), MarTech Today Senior Editor, and special guest Scott Brinker (@chiefmartec), The MarTech Conference chair. Trends, concerns, best and worst practices — it’s all fair game for the armchair analyst who’s charted the rise of the martech industry for over ten years.
You can send in a question when signing up, or lob one in the spur of the moment during the webinar. Either way — this will be one lively conversation you won’t want to miss.
Mark your calendars for Thursday, August 15th, 1:00 PM EDT to join Scott and your martech community for powerful insights and game-changing advice.
Sponsored by The MarTech Conference
The MarTech Conference is a vendor-agnostic, graduate-level training experience designed to address the universal marketing pain points faced by senior marketers from around the world. Sessions and keynotes cover core marketing issues including operations, data, technology, orchestration, and solutions; networking events connect attendees with a community of smart, engaged, passionate marketers eager to exchange ideas, experiences, and advice. MarTech is produced by Third Door Media, parent company to sister conference series Search Marketing Expo, Digital Marketing Depot, our research center for digital marketers, as well as industry publications MarTech Today, Marketing Land, and Search Engine Land.