Martech is Marketing: A Live Q&A with Scott Brinker

Date: Aug 15, 2019 1:00 EDT (10:00PDT)

Scott Brinker, MarTech Conference Chair and Editor,
Jen Cannon
, Senior Editor, MarTech Today

Customer expectations are rising. Marketing technology — martech — is the key to meeting and exceeding those demands. Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed.

But it doesn’t stop there. New technologies (A.I., anyone?) are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it.

The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.

In short: Martech is marketing.

Bring your big-picture questions about this bold and vital concept to a live Q&A webinar with moderator Jen Cannon (@jenvidetta), MarTech Today Senior Editor, and special guest Scott Brinker (@chiefmartec), The MarTech Conference chair. Trends, concerns, best and worst practices — it’s all fair game for the armchair analyst who’s charted the rise of the martech industry for over ten years.

You can send in a question when signing up, or lob one in the spur of the moment during the webinar. Either way — this will be one lively conversation you won’t want to miss.

Mark your calendars for Thursday, August 15th, 1:00 PM EDT to join Scott and your martech community for powerful insights and game-changing advice.

 Watch Now 

Sponsored by MarTech Conference
MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations. Our conference is perfect for the growing community of senior-level hybrid professionals who are both marketing- and tech-savvy. The MarTech® Conference is coming to San Jose April 3-5. Don’t miss this chance to learn proven strategies for overcoming your toughest martech challenges, plus an exclusive look at the 2019 MarTech Landscape - a massive infographic exploring the 5000+ marketing technology solutions at your fingertips. Register now!