Creative is Complicated: Tips for better brand/agency collaboration

Date: Feb 23, 2017 1:00 EST (10:00PST)

Lesya Lysyj, Consultant and Brand Marketer
Mike Trigg, COO, Hightail


We all know the creative process is messy. Its non-linear nature often causes frustration, delays, unplanned expenses, and burnt out creative teams. But with the right communication and collaboration, your teams can spend their time focusing on the creative, not the process that gets in the way of amazing work.

Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process, and provide best practices for better creative collaboration.

Attend this webcast and learn:

  • Common causes of miscommunication between brands and agencies.
  • Simple ways to keep disparate teams on the same page.
  • How to meet tight deadlines without sacrificing creative quality.

Sponsored by Hightail

Hightail is the essential creative collaboration application for marketing teams and their creative partners developing compelling content and looking to speed up their time to market. With one place for teams to share, review feedback, and approve multimedia files, Hightail streamlines the process and helps teams keep marketing campaigns on schedule. Mobile access and visual previews also make it easy for high-level creative review. Based in Campbell, CA, Hightail serves more than 50 million creative collaborators and brands worldwide. Learn more at

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