Tag Archives: IBM

whitepaper

Email marketing in a complex world

The ever-changing digital communications landscape demands a paradigm shift when it comes to email marketing. Sending emails to a prospect or customer was simple at one point. However, with the growth of mobile devices and popularity of social networks, your … read more »


whitepaper

Optimizing Content Creation for Conversions

It’s not enough to publish content on your website: You also need to think about how to put that content to work to help you achieve business goals online, from attracting relevant website traffic to directing visitors to valuable ecommerce … read more »


whitepaper

Smarter Commerce: Redefining commerce in the age of the customer

Today’s customers have information at their fingertips and can dictate a new set of terms in the dynamic relationship between buyers and sellers. Smarter Commerce puts the customer at the center of all operations. Read this brochure to learn how … read more »


whitepaper

The Essential Guide to Choosing a Web Analytics and Online Marketing Solution

Today’s web analytics technologies are far superior to the relatively crude clickstream data capture of 10 years ago. Selecting a web analytics and online marketing solution is a high-stakes decision that can shape your company’s fortunes for years to come. … read more »


whitepaper

Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics

Databases and information management systems let you describe, categorize, store, modify and analyze data. What if you could do the same with decisions? Your systems could learn from previous choices and manipulate them to fit new parameters to intelligently mold … read more »


whitepaper

Seven Reasons You Need Predictive Analytics Today

Learning from the past is one thing, but real competitive advantage happens you get it right the first time. Read this white paper to uncover why predictive analytics is becoming a necessity for companies to gain and maintain advantage: Why … read more »


whitepaper

Decisions That Drive Success

Every day, people in your organization are struggling to make the right decisions working with customers, partners, and each other because they simply can’t use all available data. There’s too much of it for humans to internalize, understand, and apply … read more »


whitepaper

What Does Seamless Cross Channel Look Like?

Seamless Cross Channel Execution, End to End. You need a single view of the customer, inventory orders and shipments everywhere across all channels, from order initiation through to fulfillment, including returns. So you know exactly what you need, where you … read more »


whitepaper

The Customer Intimacy Imperative

Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advanced analytic tools can help your business achieve advantage, including: Customer acquisition focused on attracting the right customers efficiently; relationship development … read more »


whitepaper

Customer Analytics Pay Off

Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.