Myth Vs. Reality: The truth about digital analytics
Traditional web analytics platforms claim to provide first-party data and real-time insights, but in reality rely on third-party cookies and take hours to deliver data. They also require extensive tagging which is error-prone and inflexible. In this white paper you … Read more
2024 State of Loyalty Report
A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. That’s why Marigold created a comprehensive report for all things … Read more
Technical SEO Tips to Master Google Core Updates
In today’s digital landscape, quality content isn’t enough to make sure your site is performing well on search. Now, technical SEO must be prioritized to make sure your content has the best chance to rank on Google’s page one. RebelMouse’s … Read more
The Marketers First-Party Data Checklist
As the era of third-party cookies draws to a close, the significance of utilizing first-party data amplifies for strategic marketing. This checklist equips you with the essential framework to harness the power of first-party data effectively. “The Marketers First-Party Data … Read more
State of Digital Customer Experience: Focus on Retail
Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers. The lessons learned about the importance of technology and data can help businesses … Read more
The State of Website Accessibility
Businesses looking to improve the accessibility of their websites are driven primarily by the various commercial opportunities, not just the risk of legal action. The State of Website Accessibility 2024, produced by London Research in partnership with Crownpeak, explores how … Read more
The Product Discovery Engine Buyers Guide
Product discovery can result in significant commercial benefits including better conversion rates, higher average order values and enhanced customer loyalty. This guide, produced by London Research in partnership with Crownpeak, provides an objective set of evaluation criteria for assessing product … Read more
The State of Product Discovery in Digital Commerce
Product discovery – powered by search, merchandising, product recommendations and personalisation – plays a vital role in driving ecommerce performance. It helps retailers increase sales and average order values, while also improving customer loyalty through a better consumer experience. The … Read more
What Merchants Should Avoid When Adding New Ecommerce Channels
Today’s shoppers interact with brands and products across multiple touchpoints before making a purchase, which means having a presence on numerous shopping destinations is crucial to revenue generation. But before you start listing products on a bunch of new channels, … Read more
Your Guide to Connected TV Audience Strategy.
In a world where consumers are inundated with brand messaging everywhere they look, an audience-first approach to Connected TV advertising is critical. If you need some support on this front, download this white paper to learn all you need to know … Read more
