The State of B2B Social Media Marketing
To understand the true value of social media for today’s B2B organizations, Oktopost talked to CMOs at a wide range of companies across the globe. The results of Oktopost’s survey shines a light into the state of B2B social media marketing today, … Read more
The Social Media ROI Playbook: Driving Growth with Social
With over 4 billion social media users worldwide, every minute 350,000 tweets are sent, 4,100 clicks on sponsored Instagram posts, 21 million snaps created, and 694,000 videos viewed on TikTok. This makes social media a goldmine, full of data that … Read more
Agency Guide: Turn your social platform into a profit engine
Unlock new revenue streams with these social media services As a result of the pandemic, brands have been relying on agencies more than ever to help navigate the rapid shift in online consumer habits. While marketing spend is predicted to … Read more
5 Ways to Maximize Campaign ROI Through Social and Media Insights
Date: Aug 26, 2021 1:00 EDT (10:00PDT)Speakers:
Harvey Ranola,
Global Head of Media Intelligence, NetBase QuidMichael Seymour,
Global Director of Market Research, NetBase Quid
Global Social Media Advertising Trends Among Retailers in 2021
Smartly.io surveyed global retail brands to learn how they approach their social advertising strategies in 2021. This report helps brands plan their social media advertising strategies in the ever-changing landscape. After reading this eBook you’ll learn how retail brands: Approach … Read more
Research Guide on Retargeting in 2020–Key Insights to Help You Succeed
Retargeting is an ideal strategy for creating brand familiarity and providing numerous opportunities to re-engage the prospect. Your brand may already be engaged in some forms of retargeting, but it can be difficult to manage and track different campaigns simultaneously, … Read more
Using Online Communities to Inspire Brand Loyalty
It’s never been easier for consumers to opt-out of marketing communications. Pop-up blockers, ad-free subscription services, and auto-sorting inboxes form an impenetrable barrier between brands and their customer base. Leaving online content and word-of-mouth (WOM) recommendations as the last major … Read more
Determining the Right Influencer for Your Campaign
While many industry experts consider influencer marketing the next natural evolution from traditional outreach and link-building strategies, influencer marketing is actually closely related to word-of-mouth promotions. This white paper from CopyPress explores: What influencer marketing is Knowing your three types … Read more
Five Ways to Identify Online Bots
With the growing presence of online bots, now more than ever it’s important to understand what they are, what they can do, and how to identify them. This white paper details the bot landscape, their capabilities, potential impact, and then … Read more
From Customer Reviews to Customer Insight: Best Practices in AI and Sentiment Analysis
Date: Sep 5, 2019 1:00 EDT (10:00PDT)Speakers:
Trent Brock, Community Development Marketing Specialist, PODS Enterprises
Sridhar Nagarajan, VP of Product, Chatmeter
