Resource Library: Facebook


eMarketer “Why Facebook Advertising Deserves a Second Look”

Get eMarketer’s seven keys to Facebook ad platform success. The first part of 2012 got off to a slow start when it came to planning Facebook ad spending. Advertisers spent more conservatively and looked for other channels to drive revenue. … Read more »


47 Handy Facebook Stats and Charts

Facebook is a social media giant used for B2B and B2C companies, and data helps marketers determine the next steps in a campaign. Do you know the best time to engage with your customers on Facebook? Learn this and more … Read more »


How to Attract Customers With Facebook

67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 950 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer … Read more »


A Creative Guide to Facebook Pages: Timeline for Brands

The Timeline format for Facebook Brand Pages, introduced in early 2012, offers exciting new opportunities for reaching audiences with your brand story — if you know how to take advantage of it. When using the new Timeline format, it’s important … Read more »


Best Practices for Facebook Advertising

Facebook now has half a billion active users. Yes, that’s billion with a “B.” That means about one in every 14 people on the planet now uses Facebook and the user base is still growing. Not only that, users spend … Read more »


Facebook and Paid Search

With half a billion active users spending a total of 700 billion minutes on Facebook every day, advertisers and their agencies are focusing more attention on Facebook as a key component of online advertising. And with an audience that clearly … Read more »


Case Study: Acer: Accelerating marketing effectiveness

Leading personal computer manufacturer increases its U.S. Facebook fan base ten times using Adobe® Social and Multi-channel Advertising Technology from Adobe. Over its 30 year history, Acer has established itself as a global leader in PC and notebook computing. The … Read more »


Guide to New Facebook Business Page Timelines

Many businesses fear the changes the Facebook Business Page Timeline has brought about. So the sooner you get familiar with the new page design, the bigger competitive advantage you can gain. Make sense of the Facebook Business Page Timeline using … Read more »


It’s Time to Make Facebook Marketing Work: Forrester Research Report

Are you still trying to figure out how to drive real business results from Facebook? If so, you’re not alone. While 96% of marketers are using the site, and millions of users are ‘liking’ brand pages, the majority of marketers … Read more »


Does Facebook “Like” Your Brand?

Date: Sep 22, 2011 1:00 EST (10:00PST)

Craig Macdonald, CMO & SVP of Product, Covario
Josh Vogel, Earned Media Strategist, Covario
Andreas Voss, Global SEO Lead, Dell

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