The Definitive Guide to In-App Messaging

The massive growth in popularity of mobile phones, social networking and apps is the most significant paradigm shift in communication since the dawn of the internet.

In this white paper you will learn

  • Examples of how you could use in-app messaging for your brand
  • How to engage users with mobile app marketing
  • How to choose the right mobile app marketing approaches for your brand
  • The key steps you need to take to kickstart in-app messaging for your brand

Sponsored by Upland Localytics
Localytics is the leading provider of closed-loop app marketing and analytics solutions. With a mobile-first approach to analytics and marketing, brands get the insight they need to take immediate action in their mobile app marketing. We help brands gain data-driven insights into their end user interactions and leverage this knowledge to create automated, personalized and behavioral-targeted actions within the app, maximizing revenue and driving customer loyalty. Our easy-to-use mobile marketing solution empowers you to take action on your data through acquisition management racking and in-app mobile campaigns and messages. Localytics supports more than 500 million smart devices for customers like Microsoft, eBay, Salesforce.com, CVS Caremark and The New York Times.