Top Tips For Building Awareness & Generating Financial Return
By now you know Facebook presents marketers with a vast and truly global advertising opportunity. As Facebook becomes more entrenched in people’s lives, marketers increasingly seek to engage with Facebook users through ads, fan pages, news feeds, applications, and events.
This white paper will guide readers through several key aspects of successful Facebook advertising, from reaching the right audience, to fine-tuning ads, to ensuring a positive experience for users, to effective bid management.
Topics covered include:
- Setting objectives
- Targeting your audience
- Tracking your online and offline conversions
- and more