PPC Bidding Basics: What you don’t know is probably hurting you

The Subtle Science of Bidding

Bid management for brand keywords is a complicated beast. If you’re perplexed by campaign results, it’s possible that seemingly intuitive methods—like bidding all brand keywords at high levels and always aiming for position 1.00—could in fact be fouling you up.

This whitepaper reveals the subtle science of bid management and demonstrates how an active and sophisticated approach wrangles all the nuances to your advantage.

Make bidding work for you, not against you.

This white paper is packed with best practices for proper bid management. You’ll learn what works, and how to identify and correct possible hang-ups in your bid management approach. You’ll also:

    Discover how Google’s ad system truly works (it’s not what you’ve been told)

  • Learn why it’s better to be at position 1.05 than 1.00
  • Discover why automation and optimization are crucial to brand keyword management

Maximize returns on your advertising dollar. Read this report now!

Sponsored by Adobe

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.