How smartphones and tablets are changing paid search.
With smart mobile devices becoming ubiquitous, advertisers need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Specifi- cally, marketers will need to learn how to communicate with an always-on audience, think harder about allocating ad budgets across devices, and develop better attribution models to account for the fading boundaries between online and offline commerce.
Written for the online marketer, in this white paper you will learn:
- The latest mobile search trends and projections
- Advertising cost and performance across devices
- How to optimize mobile search opportunities
Sponsored by Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.
Marin's technology powers marketing campaigns in more than 160 countries.
For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview