How smartphones and tablets are changing paid search.
With smart mobile devices becoming ubiquitous, advertisers need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Specifi- cally, marketers will need to learn how to communicate with an always-on audience, think harder about allocating ad budgets across devices, and develop better attribution models to account for the fading boundaries between online and offline commerce.
Written for the online marketer, in this white paper you will learn:
- The latest mobile search trends and projections
- Advertising cost and performance across devices
- How to optimize mobile search opportunities
Sponsored by Marin Software
This webcast is sponsored by Marin Software, the leading digital ad
management platform, with over 1,800 brands managing more than $4 billion
in annualized ad investments. Offering an integrated platform for search,
social, display, and mobile marketing, Marin helps advertisers and agencies
improve financial performance, save time, and make better decisions. The
Marin platform is designed to meet the analytical, workflow, and
optimization needs of online marketers looking to win the battle for
revenue. Headquartered in San Francisco, with offices worldwide, Marin's
technology powers marketing campaigns in more than 160 countries.
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