The explosion of social content is changing the fabric of the web. The always-connected consumer is creating and sharing content, and is influencing the way brands interact with customers. In fact, reports have shown that millennials find user-generated content 20% more influential than any other type of media.
So how can a brand use these streams of consumer content to drive unprecedented results?
In this eBook we’ll cover:
- Best practices on building a library of UGC
- How to capture data and permissions from campaign participants
- Ways to turn your website into a social hub
- Tactics to drive sales from social content