Google makes it easy to set up a PPC campaign, but some advertisers assume that after they’ve typed in some keywords, set the budget, and switched on the campaign, there’s nothing more to do except sit back and watch the conversions roll in.
In reality, any account can benefit from a few quick, simple tweaks designed to optimize ROI – and these updates don’t cost anything extra!
This white paper lists eight easy-to-implement, impactful techniques are discussed for optimizing your ad campaigns right away.
The tips include plenty of common mistakes that AdWords advertisers frequently overlook, such as:
- Setting up conversion tracking so you’ll know what’s really working
- Assigning values for different types of conversions
- Implementing the right ad extensions
These eight simple tweaks could transform your underperforming AdWords account!